Readings (apart from textbook)
Brown, T. (2009). Change by design. New York. NY: Harper Business. Chapter 2 – Converting Need into Demand.
Kelley, T., & Littman, J. (2001). The art of innovation: Lessons in creativity from IDEO, America’s leading design firm. New York: Doubleday. Chapter 3 – Innovation Begins with an Eye.
Kelley, T., & Littman, J. (2005). The ten faces of innovation: IDEO’s strategies for beating the devil’s advocate & driving creativity throughout your organization. New York: Doubleday. Chapter 1 – The Anthropologist.