This is the final article out of my first ethnography of online course design. It is inspired by Bruno Latour’s work to trace the practical networks that build up our world into the incredibly diverse, unique forms that we find. I look at course design from this perspective, trying to show how each site is completely distinct, unlike any other.
This article serves as the third part of kind of a trilogy, along with The Everydayness of Instructional Design and the Pursuit of Quality in Online Course Design, and A Critique of Calculation and Optionalization Applied to Online/Blended Course Design. The three of them work together to dismantle the idea that the most important thing in course design is the instructional design processes or frameworks we use, and that the idea of best practices in this business is a chimera we should avoid.
Abstract
In this paper, I report a critical case study of optimization in online course design within the context of higher education. Through ethnographic work conducted at a university in the United States, I studied an office of online course design, investigating how the office (comprising course designers, administrators, other staff, and the faculty they worked with) enacted optimization as a practical concern. The analysis revealed that optimization was not only the result of interactions between various actors, but also the influence of multiple artifacts that mediated the transformation of educational ideas into concrete learning resources, presumed to be calibrated for a specific purpose. However, since optimization was not a singular construct, course designers regularly found that optimizing along one dimension (perhaps to comply with a policy) caused damage in another (such as providing an engaging learning experience). Furthermore, the practices of course design tended to deemphasize matters purely associated with the quality of learning, while trending towards forms of optimization related to organizational efficiency: streamlining, standardization, reliance on quantified measurements, and developing mechanisms of interchangeability. I conclude by discussing how these findings complicate our understanding of course optimization as well as of course design itself, and what implications this understanding holds for the field.
Reference:
McDonald, J. K. (2025). Course designers at work: A critical case study of optimization in online course design. Educational Technology Research and Development, 73(5), 3315-3339. https://doi.org/10.1007/s11423-025-10525-7
