The creative spirit of design

A manifesto of sorts, calling instructional designers to grow into the spirit of creativity.


If instructional designers hold limited views about their practice they sometimes adopt formulaic routines that do not help them accomplish the goals they believe are important, or develop instruction of a quality envisioned by the field’s innovative theorists. Fortunately, designers can avoid these unfavorable results in part by understanding and exemplifying the creative spirit of design. In this article the author examines the creative spirit of design, exploring its imaginative, creation-oriented, and inter-disciplinary character. The author also describes how the creative spirit can help instructional designers remain flexible and perceptive in their practice, and by so doing be better able to create effective and innovative instruction of a quality consistent with their ultimate ideals.

At BYU Scholars Archive


At ResearchGate


McDonald, J. K. (2011). The creative spirit of design. TechTrends, 55(5), 53–57.

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